As of my last update in January 2022, here's a rough ranking of some of the most popular social media platforms based on various factors including user base, engagement, and influence:
Facebook: Despite controversies and challenges, Facebook remains one of the largest and most influential social media platforms globally, with a wide range of users and features.
YouTube: As the largest video-sharing platform, YouTube continues to dominate in terms of video content consumption and creator communities.
Instagram: Known for its visual content, Instagram is immensely popular, especially among younger demographics, and is a key platform for influencers and brands.
Twitter: Twitter remains a prominent platform for real-time news, discussions, and trends, with a strong influence on public discourse.
TikTok: With its rapid growth and popularity, especially among younger users, TikTok has become a major player in short-form video content and influencer marketing.
LinkedIn: Focused on professional networking and career development, LinkedIn maintains a strong user base among professionals and businesses.
Snapchat: While its user growth has slowed compared to earlier years, Snapchat remains relevant, particularly among younger users, for its ephemeral messaging and multimedia content.
Reddit: As a diverse platform for communities and discussions, Reddit continues to attract users seeking niche interests and communities.
Pinterest: Known for its visual discovery and bookmarking features, Pinterest appeals to users interested in lifestyle, DIY, and creative content.
WhatsApp: As a messaging platform with a massive user base, WhatsApp plays a significant role in personal communication and group interactions, especially in regions outside of North America.
Please note that the rankings and landscape of social media platforms can evolve rapidly due to changes in user behavior, technological advancements, and market trends.