A stand-out resume is crucial for job seekers aiming for positions with salaries of $100,000 or more per year. A well-crafted resume can have a huge impact on the recruitment process. As resume trends and candidate selection processes evolve, it’s becoming more important to view your resume as a powerful marketing tool instead of just a summary of your work experience. As a seasoned copywriter and digital marketer, I’ve helped several job seekers turn their resumes into lean, mean, marketing machines. Here’s a comprehensive guide on how to write a resume that not only captures the attention of employers but also compels them to invite you for an interview.
Your Resume is a Marketing Document
Your resume is a powerful tool for marketing your services to potential employers. It’s not just a list of jobs and duties; it’s a strategic tool to showcase your achievements, skills, and potential to prospective employers. The goal is to make the hiring manager see you as the solution to their problem, not just another applicant. Fortunately, you can accomplish this goal in just 7 simple steps.
How to Write a Resume, Step-by-Step
- Tailor Your Resume for The Job
Research the job description. Identify keywords and phrases used in the job listing and incorporate them into your resume. This customization makes your resume more relevant to the position and increases your chances of passing through Applicant Tracking Systems (ATS).
- Make Your Opening Count
Write a compelling resume summary. This is your elevator pitch. In a few concise sentences, highlight your years of experience, key achievements, and the value you can bring to the employer.
- Highlight Achievements Over Duties
Focus on achievements. Instead of merely listing job duties, highlight your achievements in past roles. Use quantifiable data to demonstrate your impact. For example, “Increased email campaign revenue by 30% within one year” is more impactful than “Responsible for managing email campaigns.”
- Use a Professional Format
Use a clean layout and design. Opt for a professional and easy-to-read format. Use bullet points for clarity, and ensure your font size and style are consistent throughout the document.
- Using Keywords Strategically
Incorporate industry-specific keywords. This is crucial for passing ATS scans and showing that you’re familiar with the industry’s language.
- Education and Continuous Learning
List relevant education and certifications Especially in high-earning roles, advanced degrees or certifications can be a differentiator. Highlight any continued learning that aligns with the job you’re applying for.
Additional Tips for a Standout Resume
Use Active Language
Use action verbs. Start bullet points with action verbs like “Led,” “Developed,” and “Designed,” to make your resume more dynamic and engaging.
Keep It Concise
Be concise. Aim for a one-page resume if possible, especially if you have less than 10 years of experience. Focus on the most relevant and recent experiences.
Proofread and Then Proofread Again
Submit an error-free document. Typos or grammatical errors can be a dealbreaker. Proofread your resume multiple times and consider getting a second set of eyes to review it.
Use More Than Your Resume to Get That Interview
Networking and Referrals
Leverage your network. Sometimes, who you know is just as important as what you know. Networking can get your foot in the door, so mention any mutual connections in your cover letter or email when you submit your resume.
Write a Cover Letter
Use a call to action. Use your cover letter to briefly explain how you can solve the employer’s problems. Then, write a strong call to action at the end of the letter to encourage the reader to schedule an interview.
Follow Up Strategically
Send a follow-up email. If you haven’t heard back within a week or two, a polite follow-up email can reaffirm your interest in the position and bring your application back to the employer’s attention.
Make Employers Want to Interview
Writing a resume that makes employers want to interview you requires strategic effort. By tailoring your resume to the job, focusing on achievements, using a clean format, and incorporating specific keywords, you can significantly increase your chances of landing an interview for a high-salary role. Remember, your resume is your personal brand statement. Make it count by showcasing the best version of your professional self. With these tips, you’re well on your way to securing an interview for your dream job.